X2O Media's Xpresenter Digital Signage Platform Engages Guests at The Banff Centre's New Kinnear Centre for Creativity & Innovation

July 30, 2010

Source: X20 Media

X2O Media announced that its Xpresenter digital signage platform is being utilized to provide up-to-date event and room booking information to guests at the newly opened Kinnear Centre for Creativity & Innovation (KCCI) at The Banff Centre in Alberta, Canada.

The Banff Centre is a vibrant learning and cultural institution with a unique mandate dedicated to the arts, leadership development, and mountain culture. Designed as The Banff Centre's physical and intellectual core, the KCCI is a large, mixed-use facility situated in the heart of the campus that accommodates critical functions such as rehearsal and performance spaces, classrooms featuring state-of-the-art A/V equipment, hospitality and conference services, library services, and informal gallery areas to showcase the results of The Banff Centre's creativity programs.

To keep guests informed about conferences, training, and performances taking place in each room of the KCCI and around campus, The Banff Centre required a more innovative solution than traditional, printed paper signs. The answer was a new digital signage network, featuring 26-inch landscape digital screens outside each of its 19 conference rooms and 42-inch portrait digital displays at its three main entrances.

X2O's Xpresenter digital signage platform is being used to drive the network, enabling automatic display of up-to-date room booking information via integration with The Banff Centre's scheduling software. For other data such as event information, The Banff Centre staff manages and updates content in Microsoft® PowerPoint® slides, while the creative team can easily design powerful new templates with X2O's "smart" template authoring tool as changes are needed, even in real time.

"Before our digital signage network, we were printing posters and signage to keep The Banff Centre guests informed as to what events are taking place," said Debra Hornsby, Director of Communications at The Banff Centre. "Xpresenter provides us with a smarter way to present this information in a more engaging format for viewers. By allowing us to show dynamic content and manage updates with ease, the platform has truly streamlined our processes, reduced our operating expenses, and allowed us to communicate more effectively."

Applied Electronics Limited, a Canadian provider of broadcast, post production, and presentation technology, supplied and installed the displays and worked closely with X2O to ensure tight timelines were met.

The KCCI officially opened on July 2, with a grand opening ceremony taking place on July 24. The ceremony was attended by His Royal Highness The Prince Edward, Earl of Wessex.

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