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The Whitlock Group and Impact Join Forces to Form Global AV
Market Alliance
June 18, 2008
Source: Whitlock
Two of the
world's biggest audio and video system integration firms,
The Whitlock Group, a $135-mllion dollar U.S. based company,
and Impact, Europe's largest integrator, today jointly announce
the creation of the industry's first global alliance for the
audiovisual (AV) market.
The alliance provides companies with seamless global AV services,
ensuring consistent quality and support for offices on both
sides of the Atlantic, the companies say. Called the Global
Presence Alliance, the group will initially focus on customers
based in the U.S. and Europe, with plans to build the international
footprint and size going forward.
Doug Hall, CEO of The Whitlock Group, said: "As competition
and demands rise in the global marketplace, the delivery of
efficient, seamless and reliable systems is a necessary business
practice. Customers require standardization of designs and
programming interfaces to maintain consistency and quality
of service across their enterprise. With the formation of
the Global Presence Alliance, we are uniquely positioned to
provide fully integrated solutions on an international scale
based on our geographic coverage and portfolio of service
offerings."
The Global Presence Alliance will provide a sole-source solutions
approach to global audio and video systems integration by
providing greater simplicity through a consistent, consolidated
service operation. Customers will receive increased gains
in operational efficiency by having a single global contact
for design, engineering, integration and ongoing maintenance
of their technology systems. This alliance is a formal extension
of an existing informal partnership, currently successfully
working together to provide global integration and service
to mutual high profile and mission critical clients.
"The Whitlock Group, privately held, financially strong
and in business since 1955, has recognized tremendous growth
over the past five years by focusing on complex and high profile
projects for U.S. organizations requiring national standardization,
integration and service. We foresee the formation of the Global
Presence Alliance will allow us to be uniquely positioned
to provide these solutions and service on an international
scale," added Hall.
Fredd Causevic, CEO of Impact, said: "With the market
for videoconferencing, in particular, growing at a rate of
more than 25%, it is exactly the right time to look to extend
our geographic reach.
"Our clients here in the U.K. and Europe are increasingly
asking for the same level of service and support for their
offices throughout the world. The Global Presence Alliance
is all about promoting best practices in our industry and
providing customers with unified service. Strategic alliances
are now commonplace in the IT and telecoms sector, so it was
only a matter of time before the AV market followed suit."
The idea behind the alliance is this: The current financial
climate is forcing companies to review their business costs.
The price of oil and the resulting business travel costs means
that reducing travel is of paramount importance.
Customers who choose to work with The Whitlock Group, Impact,
or future strategic alliance members will be assured of consistent
quality of service across their network of offices, the companies
say. Those based in Europe wanting to deploy an identical
AV installation in the U.S. will get a dedicated project management
team with an offer of complete managed service, the company
told us.
"The opportunity to further strengthen the marketplace
with a strategic alliance such as this means that members
and suppliers can all benefit from providing the first truly
global AV service delivery," concludes Causevic.
As a world's first for the AV integrator marketplace, the
alliance is in communication with additional integrators across
the globe, including Asia Pacific, the Middle East and Africa.
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