WESTINGHOUSE DEBUTS POWERFUL NEW DO-IT-YOURSELF DIGITAL SIGNAGE SOLUTION FOR SMALL BUSINESSES

June 18, 2008

Source: Westinghouse

Westinghouse Digital Electronics, one of the leading LCD TV manufacturers in the U.S.*, introduces the world's first all-included Digital Signage Solution that gives owners of small and medium sized businesses the power to easily create professional-looking digital signs and ads like never before: The M470SWP Digital Signage Solution is an all-in-one system that features a 42" or 47" LCD 1080p monitor, a set-top box with digital signage templates for dynamic content creation and management, and a hard drive for media storage.

John Araki, Vice President and General Manager, Commercial Business Unit, at Westinghouse Digital Electronics, states, "Westinghouse created the M470SWP Digital Signage Solution to give business owners a cost-effective and powerful new advertising and signage solution that's more dynamic, unique and compelling. We combined our exceptional LCD technology, hardware and content management software to offer businesses an easy, flexible, and distinctive way to reach their customers."

The M470SWP Digital Signage Solution is available in three separate and customized packages. The Plus Package includes a 42" or 47" 1080p Display and Full Featured Media Player. The Plus 1 Package features the Plus Package and can accept 480i/480p component input via cable or satellite STB and output 480i/480p. The Plus 2 Package features the Plus 1 Package and can accept 720p/1080i component input via cable or satellite STB and output 720p/1080i.

This one-of-a-kind, proprietary digital signage system lets users showcase ads on the LCD monitor display while customers are watching selected programming. It allows users to advertise their latest product solutions, daily specials, and promotional launches throughout the day on a timed rotation. The programming remains uninterrupted as the ads are dynamically inserted around it on the sides, top and bottom of the screen.

The M470SWP Digital Signage Solution can combine HD movies, animations, text, graphics and live TV/Video into a single frame. The frame creation includes the ability to "drag and drop" media files to create a content wheel of video and banner ads. It features multiple frame templates for different types of video and image layouts. Users also have the capability to set start times and duration for individual content.

The M470SWP features a compact content management box with a sleek horizontal set-top-box style chassis. It has a front power button with display-status LED, and emits very little noise and heat for green-conscious business owners. Key system features include: 2.3GHz Dual Core CPU; a 160 GB hard disk drive; 10/100/1000 LAN (RJ-45); HDMI / VGA output; Analog audio output; and YPbPr Input. The software supports up to 1920 x 1080 resolution. Supported video formats include: MPG1/2/4, H.264, AVI, WMV, SWF and FLV. Supported image formats include: BMP, GIF, JPG, WMF, EMF and PNG.

The Westinghouse 42'' VM-42F140S and 47"' VM-47F140S commercial LCD monitors feature 1920 x 1080 resolution, the highest standard available to consumers for HD digital video display; 1080Pure™ for 1080p resolution out of all HD connectors; Bi-directional RS-232C communication; Discrete RS-232 commands; built-in speakers; a full suite of connectors including HDMI, DVI, YPbPr, VGA, Composite/ S-Video; SpineDesign™ construction for easy cable management and convenient media box access; Autosource™ technology that automatically turns the TV on and adjusts it when an external source is detected; DPMS timer for convenient on/off application for lower power consumption; Safety and security with Anti-tip Over/Theft Deterrent rings; Front Panel and Remote Lock for security in public environments; Start Input and Volume for consistent setup on power up.

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