Respondents in TFC Info's latest LCD brand strength report rank Sony, Samsung, and Sharp highest for offering the best picture quality

July 23, 2008

Source: TFCinfo

TFCinfo, a worldwide leader in AV market research, has announced the completion of their annual LCD brand benchmarking study of experienced LCD users and purchasers in business and entertainment.

Brand strength by definition indicates a strong awareness of a brand, a clear and concise brand image that is understood and known by buyers, and a high degree of customer satisfaction and intent to purchase. TFC Info's sophisticated research will show readers what characteristics end users see in your brand and how your brand image is motivating intent to purchase. This research also provides in-depth analysis to show how your image is affecting the price premium that your company can command, and compares these premiums to those of your competitors.

Purchasing Factors and Influences

The top four most important factors to look at when purchasing an LCD display overall are picture quality, reliability, longer product lifetime, and price (as a best investment). Experienced LCD users and purchasers name Sony, Samsung, Sharp and LG as the top brands they consider to offer the best picture. Respondents name Sony, Toshiba and Pioneer as the brands that offer excellent reliability.

"This report is the only longitudinal LCD brand strength study, and hence the only study that can reveal which brands are slowly and stealthily moving and consolidating their brand positions," states Tanya Lippke, TFC Info manager of survey market research. "The value of this study is compounded by the fact that all the individuals interviewed are experienced users, specifiers and buyers of LCD displays – it is these people who directly make or influence the purchase decision."

This extensive 280+ page report reveals detailed customer insights and analysis that will help manufacturers to build and sustain a competitive advantage in the marketplace. It is not only important to see where your brand is today, but it is important to see where your brand has been and the direction it needs to take in the future.

TFC Info cannot stress enough the importance of using consistent, repeatable, scientific tracking to gauge the progress and impact of your brand marketing.

This report analyzes the following among corporate and home users and purchasers:

How concerned are business customers about initial purchase cost vs. LCD lifetime?

How concerned are home entertainment LCD users about the effect of motion artifacts?

What is the most frequent mounting option for LCD displays? Is it different for business vs. home?

Why did buyers choose LCD over plasma or RPTV in the first place?

What percent of business users currently use their LCD displays for dynamic signage applications?
Why do customers continue to come back to buy certain brands?

LCD Brand Price Premium – how much additional money people are willing to pay for your brand over and above an average brand?

What are customer's buying criteria and which of them are most important?

Brand Affinity - How strong is your brand strength on key purchasing attributes?

Brand Associations - What type of LCD use is your brand most associated?

Brand Image Index - How strong is your brand compared to average and your competitors on important purchasing factors and affinity attributes?

How much additional money are people willing to pay for certain brands over an average brand?

How much more are people willing to pay for a full HD 1080 display? How much more to get a thinner panel?

LCD Purchasing - Where are consumers buying most and who are the gatekeepers of purchase? And much more!

For a complete brochure and outline of TFCinfo's US LCD Brand Customer Perception and Preference Study 2008, or for more information on purchasing, please contact Tanya Lippke, Manager of Survey Market Research, at (207) 783-0055 or tmlippke@tfcinfo.com.

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