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Nortrax Deploys Comprehensive, Multi-state Digital
Signage Network from StrandVision
July 29, 2008
Source: StrandVision
Nortrax Inc., a John Deere distributor,
has deployed a digital signage network from StrandVision LLC
at 34 sites across North America. The digital signage displays,
large-format flat-screen LCD or plasma monitors, are located
at Nortrax dealer service and parts counters. They present
a range of information from local weather and news, product
profiles and promotions, to John Deere videos and advertisements.
The network began as a single-screen pilot a few years ago
at a dealer in Eau Claire, Wis. Other locations across the
U.S. and Canada signed on with StrandVision. Now, under a
corporate agreement that covers all of the licenses, Nortrax
has greater flexibility, more control, volume discounts and
additional pages and video content that can be shared over
the Internet to all 34 locations.
"What started as an experiment at one of our locations
has developed into a major point-of-sale communications tool
for us," said Clark Johnson, vice president, product
support, Nortrax. "StrandVision worked closely with us
to develop a system that gives us the ability to communicate
a consistent message across North America, while empowering
our locations to customize and control the presentation at
the local level. We wanted a system that would grow and evolve
with us and we found it in StrandVision."
Corporate Control/Local Flavor Nortrax developed a corporate
template for the digital signage pages for a consistent look
and layout. It shares a number of fully-prepared content pages
with dealers based on the region or type of store. In addition,
local and regional administrators add their own specific content
to individual or regional display networks. Using StrandVision's
Web-based dashboard, administrators simply log onto the password-protected
server over the Internet and, based on their authorization
levels, access their regional signage network.
Nortrax corporate has authorization to update all screens
on the network, while regional administrators have control
of only their assigned local screens. Nortrax also distributes
videos, including commercials and product demonstrations,
from the StrandVision servers. The videos (some with audio)
are automatically stored locally on the dealers' digital signage
systems to minimize network traffic. The videos are mixed
in with the digital signage page lineup and automatically
run as they come up in the rotation.
"Nortrax has a truly remarkable digital signage system,"
commented Mike Strand, StrandVision founder and CEO. "They
are carrying consistent, powerful corporate and local messages
to customers right at the point of sale. Using StrandVision's
Internet-hosted system, the software investments were minimal
and administration has been simplified."
The Nortrax network includes locations in Florida, Maine,
Michigan, Minnesota, New Hampshire, New York, Ohio, Tennessee,
Vermont and Wisconsin, as well as Ontario, Canada. More than
12 corporate and regional administrators manage the system.
Additional users, including information technology/technical
and administrative/accounts payable, also have appropriate
administrative access.
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