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SONY MAKES ULTRA SHORT THROW
DISTANCES GO A LONG WAY
WITH TWO NEW PROJECTORS FOR CLASSROOMS AND BOARDROOMS
November 18, 2011
Source:
Sony Pro Video 80-inch image possible from only 19
inches away; Innovative New Projection Technology Offers Superb Presentation Capability
Sony is adding ultra-short throw capabilities to its line of business
projectors with two new models perfect for education, training and corporate applications,
as well as a range of other commercial uses.
The new models are the VPL-SW535
projector (WXGA resolution) and the VPL-SX535 projector (XGA resolution), with
each delivering 3,000 lumens – which is among the brightest level offered
by products in the ultra short-throw category.
 VPL-SW535
Designed to add flexibility
to classroom and business presentations, the new models can deliver a large image
from a short distance. For example, an 80-inch image can be achieved with the
projector located a very short distance from the screen (19 inches for the VPL-SW535;
23 inches for the VPL-SX535, the distance is defined as the distance between the
center of the projection window and the screen).
“The extremely
short projection capability not only allows presenters to stand in front of the
screen, but the new projectors are designed to greatly reduce users’ cost
of ownership in terms of energy consumption and installation,” said Wally
Mohri, marketing manager for professional projectors at Sony Electronics.
The new models are designed for optimum energy efficiency, producing 3,000
lumens of color light output with just 290W power consumption for the SW535 model
and 310W for SX535 model. This is achieved with the use of Sony’s energy
efficient Bright Era™ LCD panels, capable of delivering brilliant pictures
for a more dynamic visual experience. Also, in the event the projectors are left
powered while not in use, they automatically detect no change of signal input
and will dim the lamp as low as about 30 percent of original brightness to significantly
reduce energy consumption.
Additionally, the expected lamp and filter
maintenance time for each model can reach up to 6,000 hours depending on lamp
mode selected and operating environment. These new models are the industry’s
first ultra short throw projectors equipped with optical zoom and lens shift capability.
This allows users to greatly reduce the time and hassle needed to fine-tune image
position without physically moving the projector and sacrificing image quality
(x1.05 zoom, V:+/-4.6% H:+/-3.4% shift. V:+/-4.4% H:+/-2.7% shift for SW535).
The projectors ship with Sony’s original wall mount, which is capable
of adjusting pitch, roll, and yaw of the projector.
Supporting Sony’s
goals to transform education and business rooms into interactive workspaces, both
projectors are also available in the United States packaged with Luidia’s
eBeam technology, to enhance the creation, capture and sharing of information
such as meeting notes or lesson plans. The eBeam-packaged models are the VPLSW535-EBPAC
and VPLSX535-EBPAC.
Sony introduced the eBeam technology into its first
short-throw projectors: the VPL-SW125 (widescreen, WXGA/2600 lumens) and the VPL-SX125
models. The new ultra-short throw products expand the levels of user flexibility
even further. The eBeam Edge, an interactive product that weighs less than four
ounces, is designed to transform virtually any existing flat surface – for
example, whiteboards or walls – into an interactive teaching screen or collaborative
meeting space, without the need for a special board or display area.
“Combining
eBeam technology whith Sony’s new ultra short throw projectors will provide
education and business users a complete interactive solution,” said Roy Erez,
Sr., vice president of sales and marketing, Luidia.
The following
is planned availability and estimated street pricing for the new models
VPL-SW535 (about $1,699) and VPLSW535-EBPAC (about $2,299) – December
VPL-SX535
(about $1,499) and VPLSX535-EBPAC (about $2,099) – January
For more
information, please visit www.sony.com/projectors.
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