Screen Media Expo Europe 2009 Show Daily - Issue 4

March 30, 2009

Source: Screen Media Expo

In eight days time, the doors will open for Europe’s biggest digital signage and DOOH media event. Anticipated visitor attendance for Screen Media Expo Europe 2009 is 2,000 and the number of international exhibitors has already exceeded 90. Heavyweight sponsors include BroadSign, Daktronics, Grand Visual, LG, ProTouch, Samsung, Signagelive and SONY.

Exhibitors featured in this issue:

Box Technologies, MediaTile, BrandPlay Group, Conrac GmbH, Handy AV, Magenta Research, True Colours, Minicom, RGB Communications, Panasonic, Signagelive, Pro Display, S.Y. Electronics and Tunit Media.

Event update:

The Screen Forum has announced the programme agenda and speaker line up for its exclusive DOOH Investors Conference, taking place on 8th April, Day 2 of Screen Media Expo Europe. The conference presents the ideal opportunity for the OOH industry to network with senior figures from the investment community. The day offers analysis and practical advice, and features a range of funders actually investing in DOOH propositions today. In open pitch sessions, companies or individuals are invited to give a 15 minute presentation on their business ideas to the conference team.

Agenda:

09.45 Introduction & Welcome - Richard Cobbold, The Screen Forum
10:00 The Industry Perspective - Brian Dusho, CEO, BroadSign Inc
10:30 Deal Flow in the DOOH Space - Brian Pohl, Partner, Orthus Partners
11:00 Raising Money for Digital Ventures - Lori Murphree, Corporate Finance Manager, Results International Group
11:15 The Investors Panel (EnQii Media) - Chaired by Lori Murphree, RIG. On the panel are Jason Pinto, Associate, Amadeus Capital, and Andy Tsao, Senior Vice President, Silicon Valley Bank
12:15 Early Stage Investment Panel - Chaired by Brian Pohl, Orthus Partners. On the panel are Henry Scott, CEO, Simply Media & Simply Ventures, and Martin Cunninson, Partner, Skyline Capital
13:15 Open Pitches

Media Week has announced the conference programme for the DOOH Media Summit on 7th April. The day will run as follows:

09.30 Chairman’s introduction - Steve Barrett, editor, Media Week
09.40 DOOH and its meaningful connections - Nicky Cheshire, sales director, Alive, CBS Outdoor and Mark Fallows, director of digital content, McCann Erickson
10.15 London developments and case studies - Chaired by Tristan O’Carroll, news editor, Media Week. On the panel are Lawson Muncaster, managing director, City AM; Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer; Nicky Cheshire, sales director, Alive, CBS Outdoor
10.45 Coffee and networking
11.00 DOOH – a client’s-eye view - Gerry D’Angelo, European media director, Cheil Worldwide (Samsung)
11.30 A global perspective on DOOH - Chris Marjoram, managing director, international, IPM
12.00 Innovation in digital screens and new technologies - James Whitmore, managing director, Postar, and Simon Rees, chief executive, Avanti Screenmedia
12.30 Where DOOH goes next in a changing media world - Neil Morris, managing director, Grand Visual
13.00 Lunch
14.00 How DOOH enhances the brand experience - Mark Middlemas, managing partner, business development, Universal McCann
14.45 Creative showcase - Nicole Yershon, director of innovative solutions, Ogilvy Advertising
15.15 DOOH needs to be supplementary to OOH, not a replacement - Steve Cox, marketing director, Titan Outdoor
15.45 Chairman’s wrap-up with panel of experts……including Gerry D’Angelo, Steve Cox, Mark Middlemas, Nicky Cheshire and Nicole Yershon.
16.00 Close

Exhibitor News:

Box Technologies and MediaTile (#B09) is launching the “Return on Message” (ROM) methodology, which effectively measures and optimises the impact of digital signage content. Based on best practices established by the independent Digital Signage Association, it delivers a standards-based system that will guide companies through the complex variables which must be considered for successful digital signage deployment. MediaTile plans to integrate these elements directly into its Mediacast 4.0 SaaS-based content delivery and management system to simplify and automate the process of delivering highly relevant content for viewers.

BrandPlay Group (#E03) is launching a unique interactive digital six sheet unit which features a portrait mounted 46-inch, 57-inch or 65-inch screen enhanced with next generation interactive capabilities. Available freestanding or wall mounted, the unit allows proximity based motion detection, touch and gesture-based interactivity and even accommodates image capture – literally putting the viewer ‘in the picture’. The unit also supports RFID input and outputs via SMS, email and Bluetooth downloads.

The company recently completed a fundraising round with private investors in the UK and USA, and announced further acquisitions in the DOOH sector. The funds raised are to accelerate the roll-out of the group’s interactive floor network in premier shopping centres and to initiate a ‘buy and build’ strategy in the sector. In conjunction with the fundraising, BrandPlay Group has acquired Insight Media (UK) Limited (‘IMUK’), a profitable owner and operator of digital and traditional poster networks in destination venues across the country. IMUK is rolling out the UK’s first ‘glasses free’ 3D screen network with X-Leisure (www.xscape3d.tv).

Conrac GmbH (#F01) is exhibiting its portfolio of flat-screens available in sizes up to 82-inch. Brand new products include Narrow Bezel Displays for videowalls and a touch solution for indoor and outdoor use. By removing multiple components and adding additional monitoring features, Conrac claims a 1.3 euro per hour cost-saving against traditional displays. Recently, True Colours Distribution signed a deal with Conrac to supply large format displays with embedded ‘dZine’ digital signage technology. A range of solutions and size formats are now available from True Colours, including thin bezel displays for indoor use, IP-rated displays for outdoor environments and interactive touch screens.

Handy AV (#B35) is launching its SaaS solution company DigiScreen UK. Using DigiScreen Web Server users can access, distribute and play content across multiple locations, using LAN or 3G Broadband access. Users can create templates, update content and monitor the status of the network via their web browser. Also on show will be the world's LARGEST LCD screen, the Sharp 108-inch, together with the impressive Screen Lifter. In addition, there will be various displays from Samsung and the interactive HandyTOUCH range including the HandyTOUCH Table.

Magenta Research is introducing its new European Sales & Marketing Manager, Rob Muddiman, on the True Colours stand (#B01). Magenta Research, an established leader in the transmission, switching and distribution of audio/visual and serial signals, is one to watch in 2009 and beyond. Last year the company celebrated its 10th Anniversary as an UTP distribution pioneer, it has a history of major technology achievements under it belt and it is now strengthening its position in the European Pro-AV and digital signage markets as part of a major international expansion strategy.

Minicom Digital Signage (#E02) is presenting its award winning solutions in a joint display with its exclusive distributor in the UK, RGB Communications. Minicom is unveiling its brand new real-time extension system, the VGA extender, capable of transmitting video up to 110m/360ft from one source to one screen or one screen to two screens. Unlike most video extenders, the VGA Extender is the only one to come with a unique dual screen receiver allowing transmission to two back-to-back screens simultaneously thereby doubling system value. Users can place one screen facing towards the street grabbing the attention of passerby’s 24/7 and one facing inside for customers. Thanks to its small size, plug-and-play design and low density, low cost CAT5/5e/6/7 cabling the VGA Extender is easy to install. It also conveniently receives power from the player PC’s USB port and the receiver unit is so tiny it fits easily on the back of any display device.

Panasonic’s 103-inch Plasma display with integrated PC makes its debut on the signagelive stand (#D01). The solution is currently the largest size available under the Instant Digital Signage proposition developed in conjunction with Midwich providing resellers and end users with a powerful yet simple and cost effective digital signage solution. The 103-inch will be the first screen people will see as they enter the main hall. Representatives from Panasonic will be present on the stand along with the signagelive team.

Pro Display (#G19) is exhibiting a new range of innovative display solutions for the AV industry, including Self-adhesive Rear Projection Films, Sunscreen and Interactive Projection Foils. The new self-adhesive rear projection films are available in three versions - high gain, high contrast and transparent/holo film. Each type of film is offered as a cut screen size or in wholesale roll format. Sunscreen is a very unique screen technology which has the ability to deflect external light whilst maintaining colour/contrast within the projected image. It is the only rear projection screen in the world which is guaranteed to work in applications with direct sunlight. Screen sizes range from 30” – 77” diagonal. Pro Display’s interactive rear projection touch screen foils have been predominantly designed for interactive store window displays. These projected capacitance foils are available in standard screen sizes from 30” – 80” diagonal (4:3 and 16:9) and come as a self adhesive easy to install kit. A complete range of projection surfaces are available (including Sunscreen) making them suitable for any number of Digital Signage applications.

S.Y. Electronics (#B05) is showing its new AVP extender range design to suit the many requirements of digital signage installations. This range is an enhanced version of the CatX extender range, designed to offer the choice between the transmission of Audio and Video or Video and Power. Using CatX products the VGA source can now span up to 4000 metres over UTP cable. The range includes three broadcast transmitters with 2, 4 or 8 outputs and two types of dual VGA output receiver units with a cascade feature. This allows the source signal to be transmitted up to 2000 metres (over 6000 feet). A shorter range receiver offers the same function up to 1000 metres (over 3000 feet). Resolutions up to 2048 x 1536 can be displayed using CatX extender products.

Tunit Media (#B19) is demonstrating M Box, the new non-digital motion media display. M Box delivers stunning moving displays with depth and 3d perception. This new display solution has an immediate attention factor that stands out amongst the crowd and gives that new edge to any adverting campaign. Available in sizes from counter top to bill board, with a range of buy or hire packages, M Box is the newest and most impressive non digital media display.

View the fourth episode from Screen Media Expo Europe's popular viral videos at http://www.screenevents.co.uk/screenexpo2009/email/se09-virals04/

For further event details and free online registration, please visit www.screenevents.co.uk/screenexpo2009 or email Mark Pigou on info@screenevents.co.uk.

Submit a Company

Submit News

Submit a Job

Submit an Event