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Pacific
Media Associates Forecasts 31% Growth Rate for Worldwide Projector Shipments in
2012
December
23, 2011
Source: Pacific Media
Associates Pico, Personal
and High-End Projectors in Demand and Fueling Future Growth
Pacific
Media Associates (PMA), the worldwide market information experts on front projectors,
has released the results of their latest projector industry forecasts. Although
industry growth slowed in 2011, strong pockets of demand are expected to brighten
the outlook for 2012. The projected 31% increase will bring worldwide projector
shipments to 12.4 million units next year.
PMA
divides the front projector industry into three brightness ranges, each associated
with its own set of buyer types and applications: New Era (sub-500 lumens), Mainstream
(500-4999 lumens), and High-End (5000+ lumens).
New
Era (pico, personal, toy/gaming) projectors continued to see large unit sales
gains in 2011, with embedded models (in phones, cameras, and camcorders) on target
to grow over 600% this year. These embedded models are also expected to see continued
triple-digit growth for the next two years. New Era projectors are the fastest-growing
projector category, with sales projected to grow by 115% in 2012. In
the Mainstream projector category, economic uncertainty will continue to hinder
market recovery in 2012. Double-digit projector growth is expected in BRIC countries
and other developing markets, but at a lower rate than in the previous PMA forecast.
Education tenders will still play a pivotal role in emerging market growth, but
PMA has taken a more conservative approach given the potential for additional
fiscal austerity in these countries. PMA forecasts the Mainstream projector category
will grow by a modest 8% next year.
According to
Michael Abramson, PMA’s VP of Projector Research – “We can expect
the second half of 2013 to mark the beginning of a more resilient projector demand,
as we expect recessionary pressures to continue to plague Europe in 2012 and the
recovery in the U.S will also remain tempered for the coming year”.
The Mainstream standard-throw resolution mix is expected
to move to more Wide XGA in all regions, though there remains a significant gap
in widescreen penetration between developed vs. developing countries. PMA also
predicts that interactive and short-throw projectors will continue to see favorable
growth and outperform the overall market. But, as people are opting for these
interactive or short-throw features, they are balancing the incremental costs
for these features by choosing XGA models over Wide XGA ones.
The
High-End projector category is also expected to outperform the overall projector
market this year and next. PMA predicts an 18% increase in shipments for this
category in 2012. This will be driven by an upward migration in brightness and
resolution, as well as an increased need for large-venue projectors in developing
countries.
In the Digital
Cinema market, the worldwide installed unit base is expected to reach 80,000 by
the end of 2012, and shipments of 4K D-Cinema units are expected to account for
one-third of the total shipments next year.
Sales
of Home Theater projectors are expected to be another bright spot in the market
for 2012, with continued positive growth (though slower than the buoyant recovery
we’ve seen in 2011). Increased offerings from “Top Tier” brands
in the mid-range price segment will drive sales higher next year and beyond, as
will more sub-$1,000 1080p units being sold through expanded channels. 3D projectors
will play a part in continued Home Theater growth, which will also fueled by sales
for major sporting events such as the Olympics and Euro football next year.
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