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Pacific
Media Associates Forecasts Rapid Growth in Short-Throw Projectors
July 28, 2008
Source: Pacific Media Associates
Education leads the
way, but new capabilities open up other opportunities.
Pacific Media Associates, the global
market information experts on front projectors, forecasts
that the worldwide market for short-throw and ultra short-throw
projectors will grow to 844,000 units by 2012, up from 80,000
units in 2007, a compound growth rate of 60% per year. Short-
and ultra-short throw projectors may be placed quite close
to a screen or projection surface compared with conventional,
standard-throw projectors. The rapid growth of this emerging
category has generated considerable excitement in the projector
business.
This forecast is part of Pacific Media Associates' quarterly
Market Outlook, which includes quarterly by-model manufacturer
censuses of 60+ countries, and detailed updated forecasts.
Provided in pivot table and pivot chart form, these market
information reports are used by all leading projector manufacturers
to support their product planning, sales, and marketing decisions.
"Current demand for short-throw projectors is being driven
by their use with interactive whiteboards in the education
market, particularly government-funded projects in Europe,"
according to Michael Abramson, vice president of projector
research at Pacific Media Associates. "However, they
are also finding other uses in situations where space is at
a premium or there are other constraints that would prevent
conventional projectors or flat-panel displays from being
used."
Pioneered by 3M and NEC, this market segment has experienced
a recent boom in interest. There is already a lot of manufacturer
activity with a dozen brands in the market or with announced
intentions to enter the market. With this breadth of announced
or intended products has come a commensurate breadth of product
specifications, primarily resolutions of XGA or Wide XGA,
and brightnesses ranging from 1500 to 3500 lumens.
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