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3LCD Technology
Dominates ProAV Projector Market
February 27, 2008
Source: Pacific Media Associates
3LCD the world's projection technology leader,
finished 2007 as the clear technology choice of the Pro AV
market with more than 75 percent market share, according to
data from Pacific Media Associates (PMA) for the period of
January 2007 through December 2007.* Pro AV customers include
the largest school systems, universities, corporations and
high-end home theater enthusiasts.
Driving 3LCD momentum in the Pro AV market is its advanced
3-chip optical engine, which delivers continuous, full-time
color for amazing video, powerful presentations and higher
color brightness than competing single-chip technologies.
The Pro AV market has also come to expect outstanding long
term performance, low total cost of ownership costs and road-tested
reliability. 3LCD technology continues to deliver all three
while driving new market growth by offering a broader range
of products in key segments such as the 1080p and 720p high-definition
markets.
"This year, more than 7 out of 10 projectors sold in
the U.S. and Canada featured 3LCD technology, according to
dealers in Pacific Media Associates' Pro AV Projector Tracking
Service," said Rina Bhuva, senior strategic marketing
manager, 3LCD Technology. "It's an incredible testament
to the real-world performance of 3LCD projectors and shows
that professionals who understand and are familiar with projector
capabilities are overwhelmingly recommending that their customers
choose 3LCD technology. We will continue to develop solutions
that meet the exacting requirements of this important market."
3LCD technology is also driving innovation by delivering industry-leading
features including contrast ratios of up to 50,000:1 and lens
shift.
"Lens shift capabilities are important for the Pro AV
community since they provide installation flexibility without
sacrificing image quality," said Gary Kayye, CTS and
Chief Visionary, Kayye Consulting. "Horizontal and vertical
lens shift allow for changes to be made mid-way through the
installation - an incredible value-add for customers. 3LCD
projectors continue to lead the marketplace in this essential
feature set."
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