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Netkey Acquires Webpavement
August 29, 2007
Source: Netkey
Netkey, a
recognized leading provider of software for self-service kiosks,
today announced that it has acquired Webpavement, one of the
largest providers of software used for the operation and management
of networks of digital signs.
Webpavement, based in Alpharetta, GA, was founded in 2000
and is a pioneer in the development of software products designed
specifically for the operation of digital signage – video
screens that display multimedia content and messages that
are connected using private networks or the Internet. Webpavement
customers include Pfizer, Clear Channel, Welch Foods, Robins
Air Force Base, Jacksonville International Airport, the University
of Houston, and the Georgia Department of Transportation.
This acquisition places Netkey in a leadership position as
the only company able to offer businesses a comprehensive
suite of best-in-class software products and services designed
to increase sales, improve the customer experience, and inform
workers through kiosks and digital signage, while at the same
time reducing the time and resources required by IT to deploy,
operate and manage these networks.
“There is tremendous opportunity in the convergence of
interactive kiosk technology and digital signage, and Netkey
is now uniquely positioned to offer to Fortune 1000 companies
software and services that are optimized to address the specialized
business and technology requirements of these fast-growing
channels,” said V. Miller Newton, CEO of Netkey. “Webpavement
is recognized as being one the top providers of digital signage
software, and we welcome their employees, customers and partners
to the Netkey family. As a result of this acquisition, Netkey
is redefining the way self-service and digital signage solutions
are delivered to the market by making it easy for businesses
to select a single best-in-class vendor for both.”
“Webpavement was one of the first companies to develop
and deploy software designed specifically to operate digital
signage networks, and we are proud to have helped transform
the way businesses communicate with customers and employees,”
said Eric Unold, co-founder of Webpavement. “As a result,
the company has achieved strong industry momentum and built
a solid base of flagship enterprise accounts. Joining with
an industry leader like Netkey creates a solution provider
that is stronger and better positioned to service customers
in both the kiosk and digital signage markets.”
Rapid Market Adoption of Digital Signage
Emerging trends such as the need for real-time information
in public locations, enhancing the customer experience, synchronizing
sales and marketing channels, and improving employee productivity
are driving the explosive adoption of digital signage in retail
stores and malls, bank branches, airports and train stations,
corporate offices and government facilities. Published reports
estimate that the digital signage marketplace will grow up
to 50 percent per year to become an over $4 billion industry
by 2011.
“Retailers plan to increase in-store technology spending
by nearly 14% this year,” said Robert Garf, AMR Research
Vice President and General Manager, Retail Strategies, in
a new report. “Netkey is well-positioned to take advantage
of this trend by marrying the two advanced selling technology
platforms, which have the potential to let retailers offer
timely and relevant communication, via myriad devices, throughout
the entire shopping process.”
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