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Success for Inaugural Integrated Systems Russia
November 20, 2007
Source: Integrated Systems
Europe (ISE)
The first Integrated
Systems Russia conference and tradeshow have closed their
doors after delighting exhibitors, visitors and industry commentators
alike. After four days of hectic business discussion, product
demonstrations and educational sessions between 7-10 November,
co-organisers Integrated Systems Events and MidExpo revealed
that more than 7,200 attendees had visited the show at Moscow’s
Gostiny Dvor convention centre.
“We will look back on this inaugural
show as a landmark event in the development of our industry,”
comments Mike Blackman, Managing Director, Integrated Systems
Events. “We always believed that Russia and the CIS countries
deserved their own show dedicated to AV and electronic systems
integration, and we’re delighted to have had that belief
confirmed here in Moscow.”
Daria Nedumova, MidExpo Project Manager,
adds: “We are proud to have hosted such a wide range
of exhibitors from all over the world, and to have been able
to introduce them to the leading players in Russia’s
systems integration marketplace.”
Reaction on the show floor itself was equally
positive. Michael Nevzorov, Regional Manager for the CIS countries
at Mitsubishi Electric, reports “a lot of enquiries about
our command-and-control solutions from the public sector,
but also interest in projectors, flat panels and LED walls
from markets such as education, presentation and digital signage.”
Roberto Segato, Sales Director for the region
at Lighthouse Technologies, echoes the sentiment, having picked
up a large number of leads during the show. “If we only
win 10% of the business we will be pitching for as a result
of Integrated Systems Russia, then our participation will
have paid for itself,” he says.
A key factor in the show’s success
was its ability to attract visitors from a wide catchment
area. As Koen Pepermans, Managing Director, Vantage EMEA,
puts it: “We already have some very successful partners
here in Moscow, but what really pleased us is the attendance
from elsewhere in Russia and from other CIS countries. I’ve
seen potential customers from Ukraine, Armenia, Kazakhstan,
and from as far away as Siberia. I ask myself: ‘how else
would I have met customers from Siberia if I hadn’t done
this show?’”
Integrated Systems Russia offered a showcase
for a wide range of technologies, including large-screen displays,
AV signal management, flat-screen and projector mounts, conferencing
equipment and control systems. The event’s co-location
with MidExpo’s Hi-Tech Building exhibition also gave
visitors an opportunity to see the latest in IP network technologies,
building management systems and low-voltage hardware.
On the eve of the show, a one-day conference
entitled ‘Professional AudioVisual Solutions in Commercial
and Residential Applications’ drew more than 200 delegates
to Moscow’s President Hotel. Topics covered by speakers
included market size and growth trends, a focus on specific
applications such as healthcare and digital signage, and an
insight into local projects such as ‘Electronic Moscow’,
which is rolling out videoconferencing to all key administrative
buildings in the city.
While the industry is unanimous in its praise
for the first Integrated Systems Russia, there is a feeling
that the best is yet to come.
“For us, this is only the beginning,”
says Nedumova. “Next year we will move to the modern
Crocus Convention Centre, which will give us more room to
expand, and we are delighted that so many of this year’s
exhibitors have already rebooked for 2008.”
Among those to have rebooked immediately
for next year’s show, which takes place from October
30 to November 1 2008, are AMX, Mitsubishi Electric, Kramer,
Projecta, Crestron, Chief Manufacturing, Vantage, Extron and
Jupiter Systems. High-profile new exhibitors already confirmed
for next year include Sony, ProColor and Barco.
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