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InfoComm International Study Projects $91 Billion AV Industry
by 2012
February 2, 2010
Source: InfoComm
A new study is projecting
that audiovisual products and services will become a $91 billion
global industry by 2012.
The 2010 InfoComm Global AV Market Definition and Strategy
Study, conducted by Acclaro Growth Partners on behalf of InfoComm
International, is the first worldwide study of its kind aimed
at sizing the commercial AV industry.
The growth of digital signage, videoconferencing,
and command and control facilities resulted in an eight percent
compound annual growth in demand for AV products and services
between 2006 and 2009. Despite a troubling economic environment
in 2009, spending on AV goods and services did not contract.
The study finds that the audiovisual industry was a $68 billion
a year industry in 2009. A compound annual growth rate of
10 percent is projected for the three-year period from 2009
to 2012.
The fastest growing product categories are
displays, AV conferencing equipment, streaming media and webcasting,
wireless connections and software. There is also an increasing
demand for directional and cone speakers in digital signage
applications, designed to create an immersive experience for
the consumer.
“As the global trade association for
the commercial AV industry, InfoComm International is a leading
provider of market research that sizes the AV industry in
terms of products and services to identify trends,” said
Randal A. Lemke, Executive Director and CEO, InfoComm International.
“While we are heartened by the findings of this study
we are not surprised. The audiovisual industry is growing
because society relies on AV technology to provide essential
communications solutions.”
AV applications such as digital signage,
videoconferencing and digitized high-end audio systems will
continue to drive growth for the next three years. In addition,
the top AV control systems manufacturers’ ability to
provide total building automation will create additional growth
because of emerging concerns relating to energy efficiency
and building sustainability .
Contracts for service and maintenance of
audiovisual systems are also increasing. The fastest growing
services are programming, maintenance and training and other
services. Technology managers have expressed a growing need
for service contracts as AV systems have become complex and
more mission-critical to the government, institutions and
corporations.
The corporate, education and government
markets are the three largest consumers of audiovisual products
and services. The growing need for communication and collaboration
in these environments fuels reliance on AV technology.
The findings of The 2010 InfoComm Global
AV Market Definition and Strategy Study, which include a global
overview and information by regions including North America,
Latin America, Europe, Asia-Pacific and Africa-Middle East,
were released at Integrated Systems Europe (ISE), the largest
audiovisual and systems integration tradeshow in Europe.
The study can be purchased in its entirety or by regional
section at www.infocomm.org/store
or at InfoComm’s booth, HCE 01, at ISE.
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