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Barco Commits to System Integrators with New VLI Business
Unit
October 2, 2008
Source: Barco
Building on the success
of video and lighting solutions for the rental and staging
market, Barco now sharpens its focus on the fixed installation
marketplace. Barco's new VLI Business Unit offers system integrators
a single gateway to the company's innovative new product portfolio.
Barco, the global leader in video and lighting
solutions, announces the formation of the Video & Lighting
Integration (VLI) Business Unit, a new global entity purpose-built
for system integrators to meet the increasing demand for integrated
solutions in the fixed installation marketplace. Simultaneously,
within the VLI Business Unit, Barco is creating a new, dedicated
worldwide network of channel partners.
As a new long-term channel strategy, the VLI unit both enhances
and complements Barco's long-standing expertise in the rental
and staging marketplace. Concurrently, VLI will also incorporate
all projection requirements for the Corporate A/V market segment.
VLI's expansive product portfolio will include
projection, image processing, indoor and outdoor LED solutions,
creative LED solutions, plus a wealth of lighting and show
control products — as provided via Barco's recent acquisition
of Austin-based High End Systems.
As an intrinsic part of the VLI unit, Barco's
new worldwide channel partner network will offer significant
advantages. In addition to the broad portfolio, VLI channel
partners will have exclusive access to Barco's centralized
sales, service and channel support network. This translates
directly into one contact point for products, 24/7 technical
support, in-house technicians, spare parts, and quick turn-around
for repairs.
To complete the package, VLI partners will have access to
a comprehensive program that includes lead generation, pre-
and post-sales support, proposal and project support, training,
and marketing resources. The program is backed by Barco's
expertise in the rental and staging marketplace and the strength,
experience and dedication of Barco's worldwide staff.
Barco's most recent project in the VLI market
segment is "The Comcast Experience", located in
Philadelphia's Comcast Center. As the world's largest four
millimeter indoor LED wall, The Comcast Experience is comprised
of 6,771 Barco NX-4 LED modules, plus two award-winning Barco
image processing products: Encore and DX-700. The project
represents the first time that display technology at this
scale and quality has been incorporated into the architecture
of a building.
"Our goal is not only to present a
unified organization to our rental partners and system integrators,
but to enhance the way that they can partner with us for video
and lighting projects," said Stephan Paridaen, President
of Barco's Media & Entertainment Division. "We are
as committed to the new channel as we are committed to our
rental partner channel. The new channel for the fixed installations
market is directly patterned on our track record of success
in the Live Events marketplace."
To learn more about becoming a certified
Barco VLI channel partner, please contact Dana Corey, Vice
President of Video & Lighting Integration, Barco, N.A.,
at (916) 859-2500, or via email at dana.corey@barco.com.
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