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First Dutch Streetcaster screen launched in Lelystad
January 20, 2010
Source: Alcons-Audio
The first Streetcaster screen in Holland
was recently launched in the city of Lelystad, where it is
placed on the Stadhuisplein in the centre of the city.
This screen is the first Dutch project for Streetcaster and
will be followed by other screens in several other Dutch cities.
For audio reproduction, the screen is fitted with Alcons LR7
micro line-arrays.
Streetcaster is a new concept which could be compared with
the famous Town-crier phenomena from ancient times. Streetcaster
installs and exploits big LED-screens in public areas in villages
or cities.
Streetcaster does not only install and maintain the actual
screens but also provides and generates all content. The concept
is aimed at a wide audience and therefore generates a programming
which varies from local and national news, public announcements
for cultural events and happenings or commercials.
A Streetcaster screen is more than just an electronic billboard
with video and audio capabilities. “The commercial options
of a Streetcaster screen are quite obvious.” explains
creative director Hans ter Burg of Streetcaster.
“But a Streetcaster screen does have much more possibilities.
Every screen is supported by an editorial staff which engages
itself to generate content for the screen. Apart from public
announcements and commercial messages, the screen can also
be used for news made available by local broadcasting companies;
Even tweets from Twitter are visible, by using certain codewords
in the message. A web interface can be used by the editors
for fast upload of new content through the internet”.
The screen can also be used during (sports) events, festivals,
festivities and concerts. As the screen is fully interactive,
it features a camera and connection facilities for large scale
live gaming events and connected with the internet, even game
events between several cities featuring a Streetcaster screen
are possible!
The LED-screen itself measures 24 m2 (258 ft2) and is supplied
by Philips which also supplied all digital driver electronics.
The supporting column features in- and outputs for connecting
equipment like a game console, microphone or any other sound
source.
The installation and infrastructure is supplied by Dutch system
integration company Sinus Pro from Hoofddorp. “Such a
screen looks very simple but involves much more systems because
of the interactive capabilities.” explains Peter Kaandorp
from Sinus Pro.
All control electronics for the screen are situated in a control
room in a nearby multi-storey car park, connected with a web
interface using multiple fibre optic cables which carry all
audio, video and control signals.
For sound reproduction, a special loudspeaker system was installed
which is aimed at a precisely defined area of the town square.
“The use of an Alcons loudspeaker system was a deliberate
choice for us.” tells Peter Kaandorp. “The screen
in Lelystad is placed right in the city centre on the main
square and neighbouring houses should experience no inconvenience
from the screen. This required very precise projection control,
so we use six line array cabinets of the new Alcons LR7 ultra
compact line-array system to project the sound at the area
in front of the screen, defined in cooperation with local
authorities.
” The volume level is quite low during daily use but
can be increased to higher levels during special events like
football matches or mini concerts. “Here another unique
feature of the Alcons LR7 comes into play, as we need the
best intelligibility at lowest up to highest SPL’s possible”.
Following the success of the Streetcaster screen in Lelystad
other Dutch cities already have showed interest in the concept.
Not only was this the first Streetcaster project, it was also
the first installation of the Alcons LR7 micro line-array
worldwide!
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