AV manufacturers gearing up for Asian growth at InfoComm Asia 2010

August 12, 2010

Source: InfoComm Asia

Once again, Asia’s AV community will gather in Hong Kong this November for an update on the latest pro AV products and applications.

InfoComm Asia 2010, to be held from 17-19 November at the Hong Kong Convention & Exhibition Centre, will feature some 320 AV manufacturers from 27 countries.

Occupying some 17,000 square metres of exhibition space on one floor, the event will be a good opportunity for the AV dealers, distributors, designers and systems integrators and consultants to find not only new products but also new manufacturers. They can also connect with Asian end users as 44% of the attendees in the 2008 event came from the end-user markets.

Asia Pacific: world’s 2nd largest AV market

With the Asia Pacific region overtaking Europe as the second largest pro AV market in the world, according to an InfoComm International® market survey, InfoComm Asia 2010 will be a valuable source of new contacts and education for AV professionals in Asia.

The survey shows that Asia Pacific accounts for 25% or $16.8 billion of global sales, and forecasts the region to be the fastest growing over the next three years, at a CAGR of 13% vs 9% CAGR projected for Europe and North America. By 2012, the Asia Pacific pro AV market is expected to reach $23.9 billion, with China, Hong Kong and Taiwan, taken together, having the largest share
(32%) of the market.

The Indian subcontinent market accounts for 9%, but is the fastest growing at a CAGR of 23% between 2009 and 2012 (vs 14% for larger China), with a projected size of $2.66 billion by 2012.

International and emerging brands, latest products

To participate in the growing Asian markets, many international AV manufacturers have used the InfoComm Asia platform to increase their brand presence in Asia.

International AV brand leaders at InfoComm Asia 2010 include Apantac, AMX, Beyerdynamics, Crestron, Christie Digital, Da-Lite, Danish Interpretation Systems, Digital Projection, Extron, dnp denmark, Draper, Extron, Jupiter Systems, Kramer, Lighthouse Technologies, LG Electronics, Lighthouse, Oray, projectiondesign, Sennheiser, Stewart Filmscreen, Vtron and Wolfvision.

Among the leading Asian brands are Cayin Technology, Creator, Dehao Electronics, Gefen, Grandview Crystal Screen, GQY, Shenzhen Liantronics, Taiden and Vity Technology.

Learning Opportunities from the Summit Program

In conjunction with the trade exhibition, the InfoComm Asia 2010 Summit Program will offer learning opportunities for all levels of AV involvement.

For AV technicians, engineers and IT professionals, the InfoComm Academy Seminars organized by InfoComm International® will provide technical updates on industry practices and trends.

Among the topics that will be covered are:

• Managing your AV business for future viability
• Designing for speech intelligibility
• 3D Stereoscopic Imaging
• Calibration and Colour Matching of Displays
• AV and Fibre Optics
• HDMI, DVI, Displayport
• AV Design for Large Venues
• Technology Trends
• Projection Brightness and Contrast

The InfoComm Academy Seminars will also feature a 2-day workshop by SynAudCon (www.synaudcon.com), an audio training resource organization dedicated to providing practical,in-depth training on the principles of audio and acoustics.

This first-in-Asia workshop titled Professional Sound System Design: A Practical Approach will help participants to gain more confidence in the systems they designed by learning the most critical elements of the design process.

Loudspeaker sensitivity, headroom considerations, device selection and placement, arrays, acoustic interference, the room impulse response (RIR) are some of the topics which will be covered in this SynAudCon workshop. 17-19 November 2010, Hong Kong Convention & Exhibition Centre

For systems integrators, consultants, distributors, rental & staging companies, the Manufacturers' Presentations will offer in-depth discussion of new AV technologies, products and solutions.

End-user professionals from vertical markets will find the Industry Conferences useful. These are specialized sessions on AV applications for specific market sectors, including transportation, education, retail, DOOH media, worship, leisure and hospitality, corporate and security.

Topics lined up include:

• AV standards and their affect on the building industry
• Principles of AV Design for Architects and Engineers
• Smart Buildings
• Room Management and Scheduling
• AV Survival Guide for Facility Managers
• Projection Screen Applications
• Real world Applications of 3D Displays
• Touch-Based Interactive Digital Signage; Attention, Retention and Motivation - Prospects for the future
• Wireless RF Spectrum
• Terrorism Risks in Asia + Corporate Risk Mitigation
• Control & Command Centre AV for transportation, facility management, security, etc.

Summit participants can also register to attend the Technical Site Visits to actual AV facilities which have installed AV systems extensively, for a first-hand appreciation of real applications.

This includes a behind-the-scenes visit to the ALiVE exhibition at the Hong Kong Science Park. An acronym for Applied Laboratory for Interactive Visualization and Embodiment, the ALiVE exhibition offers a unique occasion to experience nine spectacular immersive environments at the frontiers of art and science. It features ground-breaking innovations in panoramic 3D cinema, embodied architecture, games and animation, digital humanities, distributed media, interactive visualization and simulation.

This is City University of Hong Kong’s imaginative new research incubator and showcase for innovations in creative media, building on world famous research
achievements that have been made over recent years at the ZKM Centre for Art and Media in Karlsruhe, the UNSW iCinema Research Centre in Sydney and Museum Victoria in Melbourne.

More information about ALiVE can be found at www.cityu.edu.hk/scm/alive.

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