Toshiba Enhances Pro AV Channel Focus With New Projector Products, Programs, and Incentives For Dealers

May 23, 2007

Source: Toshiba

Toshiba’s Digital Products Division, a division of Toshiba America Information Systems, Inc., today announced that it is expanding its Pro AV channel focus in Q307 by designing special programs to assist the channel growth and profits.

Toshiba will launch the new program during InfoComm 07, June 19-21, 2007 in Anaheim, Calif. The programs will offer dealers aggressive pricing, longer warranties, programs to increase revenue and a selection of new products with features geared toward small-to-medium businesses (SMBs), government agencies, and education.

To reinforce this effort, Toshiba will be dedicating a team of experts with knowledge in Pro AV technology, system installations, and large government/education proposals to support the channel.

“With 11 years in the channel, Toshiba recognizes the high-level of product and technology expertise the Pro AV dealer provides to Toshiba customers,” said Sam Malik, director of projector sales and marketing, Toshiba Digital Products Division. “Because of their talent and professional sales force, they bring tremendous value to customers for maximum benefit.”

During InfoComm, Toshiba will be demonstrating its latest line up of high-quality, feature-rich projectors including ultra-small Pico portables, business and education projectors with wide XGA resolution, projectors with ‘extreme short projection’ technology, and wireless projectors that are Windows ® Vista compatible.

According to AV integrator Matt Zaleski, vice president of Data Projections, “The Pro AV channel has experienced a great deal of growth and change. Programs that worked for dealers last year, may not work today. By revamping its Pro AV programs and offering new products, Toshiba is solidifying its commitment to the channel.”

Toshiba’s senior projector executive, Sam Malik, will be meeting with dealers during InfoComm who are interested in hearing about Toshiba’s long-term goals for the channel and obtaining dealer input on how Toshiba can provide other products and programs to strengthen its relationships within the Pro AV channel. Dealers interested in speaking with Toshiba at the show should contact their sales representative or call 1-800-346-6672.

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