Sedao was founded by engineers from the professional broadcast industry in order to create software tools which allow 'regular' people to create advertisements and promotions for TV screens, whether they are placed in pubs, reception areas, hotels or in fact any public facing area.

With over 6 years in what has become known as 'digital signage', the Sedao team has established itself as the market leader in digital signage networks for systems where creating the promotions is as important as displaying them.