Philips introduces the BlueBox: bringing existing 2D video alive in 3D!

July 23, 2007

Source: Philips 3D Solutions

Philips 3D Solutions is introducing the BlueBox, a service suite of advanced 3D content creation tools that converts 2D video content to 3D, at the Industrial Virtual Reality Expo & Conference being held in Tokyo.

The first major 3D content creation service on the BlueBox is the WOWvx Spacer. This empowers content creators by enabling efficient (semi-automatic) and high quality offline conversion of existing 2D video content to the 2D-plus-Depth format, used in the Philips WOWvx 3D Displays. Philips 3D Solutions will further enhance BlueBox's capabilities by adding new 3D content creation services over time.

Content creators will now be able to produce 3D content much more quickly, at lower cost and in unprecedented high 3D quality. The easy-to-use tools allow designers to profit from their creativity in content creation by automating a large part of the work with no compromise in high quality standards. Using the Philips 3D tools enables designers to convert their own content within their own premises, saving a lot of time.

"There is a real and rapid step-change to 3D all over the world," says Jos Swillens, CEO of Philips 3D Solutions. "The introduction of BlueBox will unlock the customer's new and existing video material for high quality visualization in 3D using the 2D-plus-Depth format."

BlueBox is now available in first version for selected lead partners, such as Nissho Electronics in Japan. Nissho is exhibiting the BlueBox in the 15th Industrial Virtual Reality Expo & Conference at the Tokyo Big Sight from (27-29 June 2007). The Commercial Release of the BlueBox will be end of Q3 2007.

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