Echolab Corporation Appoints Tom Oriola and Mike Mitchell as Regional Sales Managers

August 20, 2007

Source: Echolab

Echolab Corporation, a leading provider of professional video production switchers and broadcast tools, today announced the appointment of Tom Oriola as regional sales manager for the northern U.S. and Canada, and Mike Mitchell as regional sales manager for the western U.S. and Canada.

Oriola has been promoted from a sales engineer position with Echolab, bringing more than 15 years of experience in broadcast video switcher sales and engineering — including a previous role at Echolab from 1988 to 2002. Likewise, Mitchell has more than 15 years of sales experience in the video technology industry, joining Echolab from VMI, Inc.

Oriola manages all sales territories east of Missouri and north of Virginia in the U.S., as well as eastern Canada and the Maritimes. In addition to working with broadcast video switchers, he has held sales and engineering positions in networking, telecommunications and IP video delivery organizations.

Other previous positions include senior inside account executive for Extreme Networks, senior account executive for XO Communications, and account executive for Industrial Video and Controls. "I look forward to maintaining Echolab's continued growth in the broadcast market through strong customer focus and the continued introduction of leading-edge technology," said Oriola.

As a sales professional, Mitchell has consistently been in the top quarter for sales volume throughout his career. Prior to Echolab, he served as a sales account executive for VMI Inc., where he played a significant role in the company's sales leadership. Previously, Mitchell was a production specialist for the Sacramento River Cats baseball team and also held sales account executive positions at ATV Video Center and Northern Video Systems. At Echolab, he now manages all U.S. sales territories west of Missouri as well as those in western Canada.

"I'm looking forward to helping make Echolab production switchers the number one choice in the region, and to creating a loyal following within the broadcast community," said Mitchell. "Echolab is a solid company with a great product, and the potential for growth on the west coast seems unlimited."

"Mike and Tom bring a strong element of professionalism and sales excellence to the Echolab team, and we are fortunate to have them both," said Nigel Spratling, Echolab's president. "We're excited about the role they'll play to strengthen relationships with our dealers and help them expand their Echolab business."

Mitchell is based in Sacramento, Calif., and Oriola is based at Echolab's corporate headquarters in Billerica, Mass. Both report to Andy Roeder, vice president of sales.

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