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Broadcast / Pro Video Industry
in Down Cycle, Predicted to end in mid to late 2010
July 31, 2009
Source: SCRI
This report is available FREE with any purchase of a regular
Product Report, or is available for $795 ($495 to SCRI Insider
Report subscribers).Contact info@scri.com for details.
SCRI’s 2009-2010 Broadcast / Pro Video
Marketplace Report, based on extensive interviews with enduser
facilities in seven vertical markets is reporting that equipment
purchases by end-users among cable & TV broadcast stations
as well as film & video production / post and corporate
and institutional video (govt. medical, educational) sectors
for the 25 Product Types tracked by SCRI, was down from $10.3
billion in ’07 to $10.1 billion in 2008 and projected
to decline to $9.9 billion in '09.
However, SCRI forecasts for 2010 put the total market up by
around 4.5% from the low of ’09 to around $10.4 billion.
Key drivers include the expected economic upturn and the concomitant
impact of delayed purchases having to be made along with the
migration to HDTV.
SCRI's 2009-2010 Broadcast Pro Video Marketplace Reports include
a Macro Industry Overview and Analysis of these factors, a
Micro Quantitative Data report showing data for all 25 products
in units and dollars and by vertical end-user market going
back seven years. In addition detailed Product Reports covering
25 product types discuss in detail and present the data showing
market size and growth, by vertical market brand shares and
product type breakouts.
SCRI is the only research firm to have a 22 year track record
of conducting this survey annually. Data is obtained direct
form end-users in each of the seven vertical end-user markets,
and contains over 2,500 such survey responses, a projectable
base for SCRI estimates and projections.
This methodology is in direct contrast to many other research
reports in this industry, some of whom offer “Global
Reports” based on limited qualitative interviews with
manufacturers and end-users rather than comprehensive quantitative
survey data that is statistically reliable. SCRI is not affiliated
with NAB or any other trade organization or publication as
are some research firms offering reports. Hence SCRI can present
an unbiased view of the industry. This is evident in the two
years where SCRI has reported sales declines in spite of that
being an unpopular finding.
2009-2010 Broadcast/Pro Video Market & Product Reports
SCRI has just completed the 2009-2010 Broadcast/Pro Video
Market & Product Reports, updating market size, forecasts,
brand shares and trend analysis for 25 Product Categories
and a Macro Overview Executive Summary & the Micro Quantitative
Data Analysis.
Data is shown in units and dollars, along with average unit
price, average units purchased per location, broken out by
vertical market type (broadcast TV, cable TV, video/film production;
video/film post production; corporate video; institutional
video – government, educational & medical)
The significant shifts in the economy and specifically, how
this impacts the Broadcast & Pro Video Sectors is a major
part of this year’s reporting. SCRI’s special 40
page Executive Summary Macro Overview Report , analyzes key
macro economic and broadcast/pro video industry specific issues
and their impact on the industry.
This report is available FREE with any purchase of a regular
Product Report, or is available for $795 ($495 to SCRI Insider
Report subscribers).Contact info@scri.com for details.
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