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3M Features Vikuiti™ Rear Screen Projection Film at InfoComm 2007
June 19, 2007
Source: 3M Digital Signage
This Vikuiti™ Rear Screen Projection Film turns any clear surface into a rear-projection screen. The adhesive-backed film provides a vibrant, wide-viewing, ambient light-rejecting surface. The new product offers easy installation—no brackets, hanging wires or framing are required.
Capturing and influencing customers is crucial in the retail, leisure and hospitality industries. 3M says its revolutionary rear-projection window film technology transforms the way marketers communicate with target audiences indoors and outdoors.
The Vikuiti rear-screen projection films feature a self-adhesive coating for easy application to glass partitions or public-facing windows. It may be cut to any shape or size, offering designers the creative freedom to reflect the image of the store using the display film. Static or scrolling text as well as multiple images can be projected on the film simultaneously to draw attention to a particular item, in-store promotion or even to entice potential customers into the store.
The films match the performance characteristics of the current line of Vikuiti rear-projection display screens. Both produce stunning images with rich color, superb brightness, high contrast, excellent definition and resolution with minimum reflection. All this is combined with 180-degree viewability, making the screens perfect for shop fronts with narrow pavements so that images can be easily read from long distances and all angles.
The rear-projection films and screens are ideal for delivering multimedia content, especially when combined with 3M Digital Signage software. Running dynamic digital displays is a great way for retailers to enhance the customer shopping experience. Promotional impact can be enhanced by scheduling dynamic content in advance and not having to rely on static graphics being displayed in the right way at the right time in each store location. The impact of promotions can also be accurately assessed because sales can be monitored as messages change.
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